In this guide, you will learn how the Facebook Ads Manager works. I will walk you through the different sections and I will also include screenshots to make it easier for you to find your way around the Ads Manager.
What Is The Facebook Ads Manager?
The Facebook Ads Manager is your ad campaign command center for all your Facebook ads, Instagram ads, or Audience Network ads. It is where you go to create new ads, edit and manage your existing ads, view your ad reports, manage your Facebook pixel events, your billing info, and so much more.
In addition to accessing your Ads Manager on a desktop computer, you can also access your ads using the official Facebook Ads Manager mobile app. You can download this on both Google Play Store and the Apple App Store for free. The mobile app allows you to:
It’s important to mention here that with Ads Manager, you can only manage 1 ad account. If you want to manage more than 1 ad account, you will need to create a Facebook Business Manager account.
So if you have clients or you need to keep your ad accounts separate (like one ad account for each business), then you need the Facebook Business Manager.
How To Access The Facebook Ads Manager
Accessing the Facebook Ads Manager is quite simple. Here’s how:
Step 1. Log in to your Facebook account.
Step 2. On the blue top navigation bar, you can you can see the white triangular arrow. Click on this arrow and then click Create Ads (see image below).
Step 3. Facebook will set up your Ads Manager. You will see this on your screen while you wait (don’t worry it won’t take more than a few seconds).
Step 4. When Facebook is finished setting up your Ads Manager, your screen will show something like this:
Now that you know how to access the Facebook Ads Manager, let me show you how you can create your first Facebook ad.
How To Create An Advert On The Facebook Ads Manager
When you’re ready to create an ad, simply follow the steps I’ve outlined in the previous section to access the Facebook Ads Manager. In the Ads Manager, you have to go through 3 different levels – the campaign level, the ad set level, and the ad level.
Level 1 - Campaign Level
In Guide 1, I mentioned you should have a goal in mind before you set up your Facebook ads. When choosing from any of 11 objectives below, keep your goal in mind and choose the most suitable objective from the list:
- 1Brand awareness
- 5App installs
- 6Video views
- 7Lead generation
- 10Catalog sales
- 11Store visits
Once you’ve chosen your marketing objective, your Campaign name will be your objective.
In this example, I selected the Traffic objective, therefore, my Campaign name is Traffic. You can edit the Campaign name as you see fit.
As you can see near the bottom of the screenshot above, you can edit your budget at the Campaign level.
When you’re ready to proceed, click on the the blue Set up ad account button. You will then be directed to this page:
Setting up your ad account is very straightforward. Simply select your country from the list, then your currency, and lastly, your time zone. Click Continue. Now we go to the second level.
Level 2 – Ad Set Level
In the Ad Set level, the options that will appear will depend on your chosen objective. If you want, you can always go back to the Campaign level and change the objective so you can see the different options.
But the three options that are present in the Ad Set level of ALL campaigns are the following:
For this guide, I am using Traffic as my campaign objective. These are the options available for Traffic campaigns at the Ad Set level:
At this point, you should fill out the different sections with information relevant to your specific campaign.
If you’re using a Traffic campaign like I’m doing in this example, here’s more information on the different settings you need to define at the Ad Set level:
Level 3 – Ad Level
The options you see at the Ad level will depend on your Campaign objective.
Since we chose Traffic as our ad objective in this guide, these are the options available at the Ad level:
At the Ad level for Traffic campaigns, you will need to specify the following details:
You can play around with the different settings until you’re happy with how your advert looks like. When you’re ready to publish, hit the green Confirm button.
A Quick Tour Of All Tools On The Facebook Ads Manager
To access all the tools on your Ads Manager, click on Ads Manager at the top left corner. You will then see the Ads Manager Menu as you see below. If you don’t see the same image, make sure you click on All Tools at the bottom:
As you can see in the screenshot, the Ads Manager menu is divided into six columns.
1. Frequently Used column – this column contains a link to 4 of your most frequently used tools in the Ads Manager
2. Plan column – in this column you can access Audience Insights and Creative Hub
3. Create & Manage column – in this column, you have access to 6 different tools, such as:
4. Measure & Report column – in this column, you can track and measure your ads and your events. The tools in this column are:
5. Assets column – in this section, you have easy access to important assets that you have used or will be using to create your ads, these include:
6. Settings column - you can access three tools in this column. These are:
Need Help Navigating Your Facebook Ads Manager?
If you’re afraid of getting lost in the Ads Manager maze, don’t be. If you need help with anything, you can simply type your query on the search bar.
Alternatively, you can also click on the Help button in the upper right corner of your screen, and the Advertiser Help Center will appear on your screen.
Here’s where you find these useful tools:
I hope this guide has helped you get to know more about the Facebook Ads Manager and how you can get started creating your first Facebook advert.