How To Create A Facebook Lead Capture Funnel

Image source: www.listshack.comEverywhere you go in the marketing world, whether it be online or offline marketing, you’ll hear the words ‘lead generation funnel’ or ‘sales funnel’.  But what do these terms really mean?  And why is it important for you to know what a funnel is and how it works?  Well, read on because in this […]

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How to Lower Your Overall Facebook AD Budget

You can set your own budget on Facebook Ads. You can go as low as $1 per day, a few hundred dollars, or go as high as you want. However, if you really want to get the best conversion rates and reach the right audience, then you’d need to shell out more than a dollar […]

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Boost Your Profits With Facebook Dynamic Ads

Facebook Ads is a very powerful platform for marketers. However, compared to keyword-based advertising on search engines, Facebook Ads cannot determine purchasing intent because users don’t normally go on Facebook to search for things to buy.  Facebook came up with a way to circumvent this inherent weakness by introducing dynamic ads. Many advertisers have been won […]

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Split Testing Your Facebook Ads for Optimum Performance

Split testing ads have a lot of benefits, however, most advertisers won’t bother split testing their ads. Why? Because it’s a lot of work and it’s expensive. But are the results not worth it though?  Let’s find out together in the 7th guide of this DIY Facebook Ads series! Quick Navigation What Is Split Testing?What […]

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How to Use Retarget Marketing with Facebook

We are pretty sure in this day and age, you’ve been retargeted or remarketed by various advertisers on Facebook. Imagine this scenario: you’re looking at nice sweaters on a random website, and moments later you go on Facebook. While checking out your news feed, you see an advert for the nice sweaters you’ve browsed earlier. Think […]

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Gain Maximum Exposure Using Custom Targeted Audiences

In this guide, you will learn all about custom audiences and lookalike audiences and how you can target these two audiences to gain maximum exposure on Facebook. To begin with, let’s define what custom audiences and lookalike audiences mean. Quick Navigation What Is A Custom Audience?The 5 Types Of Custom Audiences You Can Create On […]

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How to Optimize Your FB Ads Design

In the earlier guides of this Facebook DIY series, you learned all about the technical aspects of Facebook Ads. In this guide, you’re going to be learning about how to optimize your Facebook ad design because if you don’t, you might just as well be throwing your money away.  Try not to get lost in the […]

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Facebook Ads vs. Boosted Posts

In the first two guides of this D.I.Y FB Ad 2018 series, I discussed Facebook Ads and the Facebook Ads Manager in great detail. I talked about how and why you should get started with Facebook Ads. There are so many benefits to creating an ad using the Ads Manager.  However, it does have a steep […]

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Getting To Know The Facebook Ads Manager

In this guide, you will learn how the Facebook Ads Manager works. I will walk you through the different sections and I will also include screenshots to make it easier for you to find your way around the Ads Manager. Quick Navigation What Is The Facebook Ads Manager?How To Access The Facebook Ads Manager How To […]

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How To Get Started With Facebook Ads

In this guide, you’ll learn the basics of Facebook Ads and how you can get started with advertising on Facebook. You’ve probably read a lot of success stories on the Internet of marketers spending a few hundred dollars and earning tens of thousands in return. That sounds like a crazy return on investment (ROI), right? Well, […]

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