10 Tips to Make Content Marketing Work for Small Budgets

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It’s so easy. Just create amazing content consistently and you’ll be rolling in traffic. I’m kidding. Even if you know what you’re doing, content marketing takes a lot of work. But it can pay off in a big way. For example, Kraft’s ROI from content marketing is four times better than any other form of advertising. Look…

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What Is Social Media Marketing?

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Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of…

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Is Your Account Leaking Money? The Importance Of Query Mapping

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There’s never a bad time to look for efficiencies within your account. Of course, there are the obvious things to look for: keyword bids, dayparting, geography and device performance and so on, but sometimes inefficiencies stem from issues below the surface. One of the ways I like to dig into an account’s structural and economic…

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3 PPC Trends And Tactics You Can’t Ignore In 2016

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Trends come and go in every industry, and it’s no different for paid search. This year, we saw brands adopting more methods and AdWords releasing a laundry list of features (including a place where you can view said laundry list at any time). But I want to cover three specific areas in paid search that advertisers…

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Google Search Partner Network: Friend Or Foe?

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The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as Google delivers ads on partner websites in much the same way it does on Google.com. To target users searching on these partner sites, advertisers need only check a box in campaign settings to “include search partners.” However,…

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11 Things To Do Now To Keep Your AdWords Healthy In 2016

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In this post, I will go a little deeper on some of the top trends for advertisers and tell you how to take action today to keep your AdWords accounts in prime shape this year. Trend 1: Combine Keyword And Audience Targeting The trend for 2016 that most experts seem to agree upon is that…

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What Is SEO / Search Engine Optimization?

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New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics:   For more basic but also in-depth advice, our Periodic Table Of SEO Success Factors, shown below, introduces you to all the key concepts you need to know: You can click on the table to view…

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21 Essential SEO Tips & Techniques

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Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of…

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